Conducting Marketing Audit Training

Description

A very important step in shaping marketing strategy is to audit the marketing function and related strategy. The marketing audit process helps your company analyze and evaluate your B2B marketing strategies, activities, goals and results. The results can be enlightening and include: (1) Focusing your communication of a consistent message to the right customers. (1) Revealing new, unknown or neglected markets. (3) Help fine-tuning current strategies and plans to help increase market share.

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